“When we first engaged with Branded, I presented the team with a challenge: our marketing needed to help us sell more cases of Blue Ice. We had a great product but needed to strike a different chord with consumers in order to grow. The Branded team re-engineered our brand by leveraging our differentiators to help Blue Ice stand out in a crowded space, identified media channels to help proliferate that message and developed a content strategy that increased brand engagement and web traffic. It all resulted in substantial year-over-year growth and accomplished our initial goal of selling more cases.”