InPlayer

Editorial Exposure
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Further

Introduction

The rise of over-the-top content (OTT) has not only changed the ways in which people consume feature films and episodic television but also has introduced a new category of revenue entirely: video monetization. InPlayer offers push-button software that allows any brand, company, influencer or entertainer to easily monetize, create and share their OTT content. Relatively unknown to the U.S. marketplace, the UK-based startup needed to develop content assets that not only expounded upon the benefits of OTT video monetization but also established company CEO George Meek as a thought leader. So they turned to our content team, citing our elite journalism experience as reason for the partnership, which led to increased exposure in the U.S., leads and better sales conversion rates.
Enterprise Software
Content Marketing
Needed Exposure in North America
Developed Brand Journalism & Thought Leadership

Scope

BRANDED

CONTENT IDEATION

Our team consistently monitors news related to OTT, video monetization and marketing to create monthly content calendars that feature trending, engaging content. By using analytics to determine relevant topics, it also generates organic search traffic for InPlayer, amplifying the number of monthly leads.

ARTICLE CREATION

Creating pieces with the level of writing expected in the New York Times helped improve  brand engagement for InPlayer. These pieces offered prospective leads and existing customers a value-add to InPlayer’s product offerings. Additionally, InPlayer’s sales team was able to use these pieces as touch points in the business development process, engaging potential customers with valuable thought leadership assets that validated the company’s expertise. 

DISTRIBUTION

Proliferation of InPlayer’s thought leadership was the result of our team’s existing relationships with editors at trade publications around the world. Given that we always offered topical pieces on behalf of InPlayer, our team has been successful in securing monthly guest posts opportunities for George Meek, increasing visibility for the company and boosting its SEO.

Results

media

INDUSTRY THOUGHT LEADERSHIP

Sports Video Group

REGULAR PUBLICATION CADENCE

InPlayer Website

INCREASED SEO

Google Search Terms

CONTENT DISTRIBUTION

Hypebot

“We needed a very flexible approach and Branded quickly offered services tailored to our needs. Branded has become an extension of our marketing team. The Branded team understands our technology and go-to-market strategy, which has been crucial to building relevant content and effectively sharing InPlayer's industry thought leadership with key media outlets.”

Leila delezenne , CMO, InPLayer

Performance

RESULTS

10+

Industry Verticals Penetrated

2

Avg. Weekly 
Pieces Published

0

Months Without
Guest Posts Secured

2

Avg. Monthly Bylines in 
Industry Publications

the branded approach

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