CONTENT IDEATION
Our team consistently monitors news related to OTT, video monetization and marketing to create monthly content calendars that feature trending, engaging content. By using analytics to determine relevant topics, it also generates organic search traffic for InPlayer, amplifying the number of monthly leads.
ARTICLE CREATION
Creating pieces with the level of writing expected in the New York Times helped improve brand engagement for InPlayer. These pieces offered prospective leads and existing customers a value-add to InPlayer’s product offerings. Additionally, InPlayer’s sales team was able to use these pieces as touch points in the business development process, engaging potential customers with valuable thought leadership assets that validated the company’s expertise.
DISTRIBUTION
Proliferation of InPlayer’s thought leadership was the result of our team’s existing relationships with editors at trade publications around the world. Given that we always offered topical pieces on behalf of InPlayer, our team has been successful in securing monthly guest posts opportunities for George Meek, increasing visibility for the company and boosting its SEO.
INDUSTRY THOUGHT LEADERSHIP
REGULAR PUBLICATION CADENCE
INCREASED SEO
CONTENT DISTRIBUTION
“We needed a very flexible approach and Branded quickly offered services tailored to our needs. Branded has become an extension of our marketing team. The Branded team understands our technology and go-to-market strategy, which has been crucial to building relevant content and effectively sharing InPlayer's industry thought leadership with key media outlets.”
Industry Verticals Penetrated
Avg. Weekly
Pieces Published
Months Without
Guest Posts Secured
Avg. Monthly Bylines in
Industry Publications
