InPlayer

InPlayer offers push-button software that allows any brand, company, influencer or entertainer to
easily monetize, create and share their OTT content. The company offered social media
influencers the opportunity to break away from mainstream social media platforms to develop and own their content in its entirety.

Challenge

Relatively unknown to the U.S. marketplace, the UK-based startup needed to develop content assets that not only expounded upon the benefits of OTT video monetization but also established company CEO George Meek as a thought leader. So they turned to our content team, citing our elite journalism experience as the reason for the partnership.

Strategy

Identifying Branded’s brand journalism service as an opportunity to build an editorial strategy around key concepts InPlayer wanted to communicate, our agency’s editorial team took a magazine-like approach to content. We wanted to make sure the editorial not only ranked well but entertained readers, solidifying InPlayer as the go-to resource among influencers on streaming video strategy.

LEILEA DELEZENNE, CMO

“We needed a very flexible approach and Branded quickly offered services tailored to our needs. Branded has become an extension of our marketing team. The Branded team understands our technology and go-to-market strategy, which has been crucial to building relevant content and effectively sharing InPlayer’s industry thought leadership with key media outlets.”

Results

Our agency produced work that generated consistent month-over-month increases in traffic for InPlayer’s website. The editorial we created was so well received that industry publications like Hypebot and Sports Video Group picked up InPlayer blogs, solidifying the company’s standing as an industry leader.