OptiMine Software

Mainstream Validation
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Introduction

Enterprise software companies often face a unique challenge: their target customers are often high-level, C-suite executives with tremendous knowhow, necessitating that these businesses earn credibility in the marketplace. Without a media footprint and lacking the third-party validation offered when included in editorial by trusted news organizations, OptiMine Software turned to our team to engage in a media blitz that would help the former stand out amongst its competitors. We utilized OptiMine CEO Matt Voda’s experience to furnish thought leadership for the company in key industry publications and national business outlets.
Marketing & Enterprise Technology
Public Relations
Develop Credibility in Marketplace
Multi-Faceted Media Relations Strategy

Scope

BRANDED

MAINSTREAM VALIDATION

Securing editorial in the world’s most respected news sources and publications was critical in earning the esteem of decision makers at Fortune 500 companies. Multiple times daily our team analyzed the news cycle and parlayed relevant storylines into thought leadership opportunities with publications like the New York Times and Wall Street Journal.

INDUSTRY UBIQUITY

The changing tides of marketing attribution and data privacy were a boon to the OptiMine platform. Awareness amongst influential industry journalists helped power lead generation and conversion for OptIMine. To date, journalists covering marketing technology and data privacy regularly reach out to our agency seeking comment from OptiMine on breaking and trending stories.

CUSTOMER SUCCESS

Notable brands and early OptiMine adopters like Mattel and Bed, Bath & Beyond and American Girl provided the backbone for the OptiMine narrative. Our team’s used them to validate the company to journalists all over the country, further fueling our media relations efforts. It served to generate competitive interest within the industries OptiMine operates.

Results

media

MAINSTREAM RECOGNITION

San Francisco Chronicle

INDUSTRY RECOGNITION

Adweek

THOUGHT LEADERSHIP

AdExchanger

GUEST POST

ClickZ

“At OptiMine we have a great product that's disrupting the marketing space with our unique attribution technology. Our problem was that too few people knew about us. We engaged with Branded because of the agency's multi-faceted approach to public relations -- one that simultaneously looked to build our company narrative through exposure in key industry, business and consumer publications. The third-party validation that Branded generates for OptiMine has not only increased our company's awareness amongst key decision makers but also provided us with touch points we can use in trying to convert new business leads.”

matt voda, ceo, optimine software

Performance

RESULTS

106

Media Placements
Secured in 2020

3

Avg. Number of 
Guest Posts Per Month

15+

Industry Verticals
Which Featured Company

0

Months Without
Coverage

the branded approach

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