VirZOOM

Move Over Peloton
Explore
Further

Introduction

Opting to engage with a local, Boston-area agency turned out to be a mistake for fitness tech startup VirZOOM, a SaaS company that creates at-home workouts in virtual reality. The company failed to get any significant press coverage and turned to Branded given our team’s reputation for its contacts in the tech and VR spaces. The company immediately saw traction, earning coverage in key vertical publications like VR Fitness Insider and mainstream press like with the Washington Post, where the company’s story was featured on the cover of the paper’s health section.
Consumer Technology
Public Relations
Lacked Consumer Awareness
Mainstream & Industry Press Coverage

Scope

BRANDED

MAINSTREAM AWARENESS

With connected fitness companies like Peloton and Mirror earning the vast amount of coverage in the space, VirZOOM sought to secure company stories and reviews that legitimized its virtual reality-based technology as a home workout alternative.

NICHE CONSUMER PRESS

Consumer tech outlets and virtual reality-focused publications were critical factors in converting sales for VirZOOM. Our team secured feature stories with places like UploadVR to amplify the company’s credibility amongst consumers with more technological knowhow.

INDUSTRY RECOGNITION

In order to validate its health benefits, VirZOOM partnered with several different health-oriented organizations in order to study the effects of working out in virtual reality. To continue to promote these partnerships, our team was tasked with securing press in industry publications that brought additional credibility to the company.

Results

media

FRONT PAGE STORY

Washington Post

FEATURED ON TV

NBC News

NATIONAL CONSUMER PRESS

BuzzFeed

TECH & INVESTOR MEDIA

Fast Company

“At the time we engaged with Branded, virtual reality was still a niche marketplace and we needed an agency that could rise to the challenge. We quickly found out that the Branded team can score press at will -- plain and simple. They not only were able to drive awareness to our target demographic by earning VirZOOM coverage with key reporters in our industry but also broke through to top-tier mainstream reporters at some of the most notable publications nationally.”

ERIC JANSZEN, CEO & CO-FOUNDER, VirZOOM

Performance

RESULTS

25%

Sales Attributed to
Public Relations

35+

Markets
Penetrated

2

Avg. Number of
Monthly Reviews

1 Billion+

Media Impressions

40

Placements Secured During
The First 6 Months

the branded approach

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