Brand Strategy And The Art Of Keeping It Simple
Every company has a vision for itself. And it’s the obligation of that company’s founders, leaders and employees to embrace that vision. Part of that exercise includes accumulating an overabundance of knowledge about the company’s technology, its customers and product-market fit. The conundrum their marketing organizations face: determining which pieces of information to include in […]
Marketing Consumer Technology Brands
For consumer technology brands, marketing is central to success. With numerous brands across a number of categories vying for consumer dollars, your company’s marketing strategy is central to differentiating your products and justifying spend. Technology brands have an especially difficult road beyond that of other luxury items. Because you’re asking consumers to spend their disposable […]
