The digital era spawned unprecedented growth for the sports industry. Social media, streaming television, player branding and league expansion all have contributed to billions of dollars in year-over-year growth. All of which has crowded the space with new business concepts, ideas and partnerships and made it difficult for brands to stand out.

Branded helps these companies get noticed. We have extensive relationships with influential media, investors and sports business executives. Our agency works with some of the industry’s biggest brands and has experience facilitating partnerships with leagues like the NBA, MLB, NHL and PGA Tour among others.

Artificial intelligence is growing faster than any technology in history. That is causing both excitement and fear around the technology’s future. And it’s important for any AI brand to understand that dynamic. Any communications or marketing campaign requires carefully cultivated messaging that ensures these brands showcase the additive nature of their AI-powered technologies, quashing fears it will replace or eliminate jobs.

Working with myriad AI companies, our team successfully navigates this dynamic daily. Branded generates awareness for these brands and builds trust amongst audiences in the leadership of these companies.

Some of the biggest technology brands are betting mixed reality will be the next platform economy. Whether it’s the development of headsets, a platform shift in gaming or the selling of real estate in the metaverse, billions of dollars are flowing into the space.

What was once considered a new framework for gaming is now being reimagined by almost every consumer industry globally. An opportunity exists to pioneer this technology.

Consumers now have access to all products, anytime, anywhere. The barriers to entry in the retail space were smashed by the emergence of e-commerce channels. It’s created an opportunity for creators — retail brands emerge daily. They’re able to leverage e-commerce channels to develop a direct line to consumers. But what comes next?

Building a brand marks the infancy of a retail company, but the majority of its existence is focused on its staying power. New brands represent an existential threat to those older. So it’s important that both retail and e-commerce businesses continue to refine and refresh their stories.

The fragmentation of media offers endless channels for marketers to leverage, placing measurement and distribution at the forefront of the industry. Marketing departments across multiple fields seek outside consultation and technologies to help facilitate decision making related to measurement and distribution channels.

Branding an expertise is essential in this space. It helps to educate marketing departments regarding the value proposition of your company.

Prior to the pandemic, work was linear. There was little, if any, deviation from the norm. The idea of remote work wasn’t discussed and supportive technologies were in their infancy. But in the years since work became multi-dimensional.

Myriad in-office and remote work policies made the idea of workforce management much more dynamic. Recruiting, benefits, compensation, technology and hiring changed the way human resources executives went about their jobs. This left opportunity for experts and technologies to align with in-house human resources executives to develop strategies specific to the needs of individual businesses, spawning an industry that has seen tremendous growth recently.

The relationship between brands and consumers runs deep. The idea of purchasing a product simply for its utility is too simplistic in an era of corporate responsibility. Consumers want to relate to brands.

Branded has worked with myriad lifestyle brands to develop messaging that goes beyond the quality of their products. We’ve worked with companies to determine how they want to go about building connections with consumers.

Branded works extensively in the finance space on both the business-to-business and direct-to-consumer sides of the industry. Our work spans consumer banking, investment banking, accounting, consumer applications, investment funds and consumer credit.

Our agency understands the regulatory environment which positions us to advise clients on messaging and marketing strategy.

The digitization of the health and fitness space extends far beyond connected fitness applications. Companies have leveraged myriad technologies across telecommunications, artificial intelligence and marketing to develop both business-to-business and direct-to-consumer offerings.

Branded’s experience includes clients in the hardware, application and biomechanics spaces. Our work continually generates user growth and partnerships for these companies. Partnerships with professional sports leagues and teams, major university athletics programs and leading fitness brands have been the result of Branded’s work.

The media and entertainment industry offers endless options to consume content. And the number of devices consumers can use to access media brands grows annually. All of which means there’s a parallel opportunity for Branded clients in this sector to grow their brands.

At Branded, we understand the media companies that work with our agency are competing for time, all the time. That necessitates crisp messaging strategy that builds brand and keeps these clients top of mind.

Trust is an invaluable currency in the SaaS space. Businesses and consumers alike are storing sensitive information in the cloud and need reassurance that SaaS companies are good stewards of that data. Additionally, these companies are relied upon to increase efficiency over a wide variety of consumer- and business-driven tasks and customers must trust the stability of these softwares.

With our agency’s SaaS clients, Branded chiefly aims to build trust with their respective audiences by developing a recurring digital presence for these companies. That helps to build a transparent and open relationship with audiences.

The consumer technology space is immense with categories and sub-categories that seem to grow each year at the Consumer Electronics Show. Though the category showcases innumerable devices with different capabilities, in a sense, they’re all competing with one another.

Robotic vacuums and video game consoles may seem unrelated but like every other consumer technology device, both compete for household budget. That necessitates that each product not only leverage marketing to drive awareness but also to stand out in a crowded space. That helps Branded clients justify the expense of their products to consumers.