Building Executive Leadership

Pantheon, a multi-billion dollar company, is a website operations platform that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world.

Building Executive Leadership

Audience Development|Brand Building|Credibility

80%

year-over-year growth in media coverage

5

point growth in domain authority

2

billion+ unique readers reached

7

pieces of coverage monthly

Branded has been amazing to work with and operates like a true extension of our team. They have a clear passion for our business and are committed to driving results every step of the way. Through our partnership with Branded, we increased our media coverage more than 80% year-over-year, amplifying brand awareness like never before.

Karen Contos

VP of Communications

Challenge

Despite the company’s unicorn valuation, Pantheon earned very little press coverage since its founding in 2010.

The company came to Branded looking to make a splash in announcing a $100 million investment from SoftBank and to develop a strategy that would earn Pantheon consistent press coverage.

Strategy

Our agency developed bespoke thought leadership strategies for each of Pantheon’s C-suite team members.

Targeting the most coveted business and tech publications, the account team leveraged the breaking news cycle to brand Pantheon’s executive team as experts in the growth of tech companies, website development, cybersecurity and marketing.

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