Exit To Private Equity

The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.

Exit To Private Equity

The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.

30+

Coverage in 30+ local markets

40

million+ unique readers reached

3x

growth in LinkedIn audience

We partnered with the Branded team to build brand equity in market and showcase the scale of the NFHS Network platform. They employed a multi-dimensional approach that generated coverage for our brand across national consumer, industry and local publications while simultaneously leveraging its editorial department to build thought leadership for us.
Eric Gutierrez
Chief Marketing Officer

Challenge

Though its massive content library stimulated organic growth for the NFHS Network, the company sought to build brand and generate more awareness amongst audience members in local markets.

NFHS Network parent company PlayOn! Sports also aimed to generate interest within the investor community as it readied to go to market seeking strategic investment.

Strategy

Branded engaged in a public relations strategy that grew the NFHS Network’s audience by earning coverage for new high school partnerships in local markets.

Simultaneously the account team drove interest amongst potential investors. with a national media blitz that helped brand the NFHS Network as one of the nation’s leaders in streaming sports. Our C-suite content service helped develop PlayOn! Sports CEO David Rudolph as a thought leader, connecting him with investors through LinkedIn.

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