Experts In Disaster

Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.

Experts In Disaster

Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.

$63.90

million in Series C funding

353

percent month-over-month increase in Instagram impressions

100+

engagements per LinkedIn post

4

media placements monthly

Challenge

Though Kin’s unique offering in the insurance space helped the company build a cap table of impressive venture capital firms, the company lacked awareness among consumers and wanted to build even more notoriety within the investor community.

Strategy

Branded engaged in a multi-pronged marketing and communications strategy that tapped public relations, organic social media, brand journalism and C-suite content services.

Across all channels, our agency positioned Kin and its executives as experts in real estate and insurance – building credibility for a brand looking to displace legacy insurance providers.

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