Kin Insurance
Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.
Challenge
Though Kin’s unique offering in the insurance space helped the company build a cap table of impressive venture capital firms, the company lacked awareness among consumers and wanted to build even more notoriety within the investor community.
Strategy
Branded engaged in a multi-pronged marketing and communications strategy that tapped public relations, organic social media, brand journalism and C-suite content services. Across all channels, our agency positioned Kin and its executives as experts in real estate and insurance
– building credibility for a brand looking to displace legacy insurance providers.
Results
The campaign saw the company covered in places like TechCrunch, Forbes, Insurance Journal and Money.com. Our social team grew the company’s Instagram page exponentially and Kin’s CEO saw massive engagement from investors on his LinkedIn channel daily.
Impact
$63.9
million in
Series C
funding
353%
month-over-month
increase in Instagram impressions
100+
engagements
per LinkedIn
post
4
media
placements
monthly
