Kin Insurance

Disruption Amplified
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Introduction

Boasting an industry-disrupting technology, Kin Insurance gained early recognition within its industry for its dynamic data analytics platform, which allows the company to analyze over 10,000 data points and more accurately insure properties in the United States’ most disaster-prone regions. While that recognition helped Kin raise early institutional investment, it lacked the consumer awareness necessary to help amplify the company’s growth. Several agencies failed to generate awareness using a number of tactics, so Kin opted to engage in an integrated campaign with our team. While working with us, Kin was able to launch in new states, expand business in existing markets and raise nearly $64 million in Series C funding.
Insurtech
Public Relations, Content Marketing & Branding
Lacked Consumer Awareness
Dynamic Integrated Strategy

Scope

BRANDED

THOGHT LEADERSHIP

In order to earn consumer confidence, Kin knew the company needed to spotlight the knowhow of its executive team. Our team targeted the most influential consumer finance publications in the country with pitches focused around home insurance issues, increasing consumer awareness for the Kin brand.

NEWS & ANNOUNCEMENTS

Kin’s announcements were paramount to its growth. The team saw no results from posting these announcements on PR Newswire and, accordingly, tasked our team with using our private network to earn coverage of Kin’s most significant milestones.

BRAND JOURNALISM

Competitive differentiation is integral to the Kin brand and critical to earning industry awareness. Our content strategists developed LinkedIn articles that underscored Kin’s value proposition and, more importantly, underscored the company’s technology representing the future of the insurance industry.

ORGANIC SOCIAL MEDIA

Elevating Kin’s profile required that the company develop an editorial strategy for its Instagram handle. Our digital media designers developed templates, analyzed trending topics and furnished daily posts that amplified the company’s social presence.

INVESTOR AWARENESS

In order to continue its ascension toward unicorn status, Kin needed venture capitalists vying for the opportunity to invest in the company. Through our team’s extensive contacts at the most respected tech and investor publications in the world, we amplified Kin’s visibility with some of the most notable venture capitalists in the world.

BRAND RECOGNITION

Kin identified a multibillion-dollar problem in its industry and developed a company ethos that addressed that issue. But the company lacked awareness of its platform across its most noteworthy audiences. Our team was tasked with pursuing coverage across a myriad of spaces -- business, finance, technology and investor media -- which earned the Kin brand widespread recognition.

Results

branded

CONSUMER AWARENESS

Money Magazine

TECH & INVESTOR PRESS

TechCrunch

THOUGHT LEADERSHIP

LinkedIn Content

INCREASED SOCIAL ENGAGEMENT

@Kinsured

Performance

RESULTS

$63.9 mm

Series C
Funding

4+

Monthly National
Media Placements

353%

MOM Increase
Instagram Impressions

75

Avg. Engagements
Per LinkedIn Article

the branded approach

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