In order to earn consumer confidence, Kin knew the company needed to spotlight the knowhow of its executive team. Our team targeted the most influential consumer finance publications in the country with pitches focused around home insurance issues, increasing consumer awareness for the Kin brand.
NEWS & ANNOUNCEMENTS
Kin’s announcements were paramount to its growth. The team saw no results from posting these announcements on PR Newswire and, accordingly, tasked our team with using our private network to earn coverage of Kin’s most significant milestones.
Competitive differentiation is integral to the Kin brand and critical to earning industry awareness. Our content strategists developed LinkedIn articles that underscored Kin’s value proposition and, more importantly, underscored the company’s technology representing the future of the insurance industry.
ORGANIC SOCIAL MEDIA
Elevating Kin’s profile required that the company develop an editorial strategy for its Instagram handle. Our digital media designers developed templates, analyzed trending topics and furnished daily posts that amplified the company’s social presence.
In order to continue its ascension toward unicorn status, Kin needed venture capitalists vying for the opportunity to invest in the company. Through our team’s extensive contacts at the most respected tech and investor publications in the world, we amplified Kin’s visibility with some of the most notable venture capitalists in the world.
Kin identified a multibillion-dollar problem in its industry and developed a company ethos that addressed that issue. But the company lacked awareness of its platform across its most noteworthy audiences. Our team was tasked with pursuing coverage across a myriad of spaces -- business, finance, technology and investor media -- which earned the Kin brand widespread recognition.
Per LinkedIn Article