BRAND AWARENESS
As a marketplace for talent, PeopleCaddie constantly needs to attract both customers (hiring managers) and product (contractors). Given the general lack of awareness in market, our team employed a tactic called “rapid response,” which necessitates leveraging the breaking news cycle to insert PeopleCaddie into trending stories related to its industry.
CORPORATE POSITIONING
Identifying points of view on key industry storylines and topics pertinent to the human resources industry was critical to the broad campaign. Our team worked with PeopleCaddie to cultivate positioning and ideas related to these storylines, which provided a foundation for all external communications.
BRAND JOURNALISM
While public relations provides a firehose for brand awareness, it requires vendor neutrality. PeopleCaddie was also looking for an opportunity to champion its platform and identify the pain points it addresses. So, the Branded content team developed an editorial cadence that allowed PeopleCaddie to opine on topics that require a need for its talent cloud.
BRAND RECOGNITION
INDUSTRY LEADERSHIP
COPORATE POSITION
BUSINESS LEADERSHIP
"From Day 1 - although we were a small company, Branded did not treat us like a small account. They provided a dedicated account team that has assisted us in getting favorable coverage from well-respected media outlets. They've also worked hand-in-hand with us to develop thoughtful and compelling content. We view them as an extension of the PeopleCaddie team."
National Media
Placement Monthly
Website Traffic
Weekly Media
Placements
Media Impressions
