OptiMine
Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital and traditional marketing and media channels. When optimizing ad
spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI
and ROAS across a wide range of industries.
Challenge
The marketing software space is competitive and OptiMine needed a way to stand out. Lacking
brand awareness and wanting to compete on the SEO front, the company needed to identify a
marketing strategy that dually addressed both of those requirements. It was essential that its agency of record understand performance marketing.
Strategy
Branded developed a thought leadership strategy that marketed the experience of OptiMine CEO Matt Voda. Because of his extensive experience working with CMOs at Fortune 500
companies, the account team built a thought leadership campaign that offered his commentary on stories related to brand marketing, performance marketing and data privacy.
MATT VODA, CEO
“At OptiMine we have a great product that’s disrupting the marketing space with our unique attribution technology. Our problem was that too few people knew about us. We engaged with Branded because of the agency’s multi-faceted approach to public relations – one that simultaneously looked to build our company narrative through exposure in key industry, business and consumer publications. The third-party validation that Branded generates for OptiMine has not only increased our company’s awareness amongst key decision makers but also provided us with touch points we can use in trying to convert new business leads.”
Results
Via its work for Branded, OptiMine earns coverage in key industry stories on a weekly basis. The company has appeared in Adweek, The Hollywood Reporter, Financial Times, Insider and on Yahoo! Finance’s live broadcast. Matt Voda has become a go-to resource for marketing reporters around the country, often earning inbound interest stemming from the media presence built by the Branded account team.
Impact
2
pieces of
coverage
weekly
0
months
without
coverage
123
million
monthly
impressions
8
mainstream
business articles
monthly
