Pantheon
Pantheon, a multi-billion dollar company, is a website operations platform that empowers marketing and development teams to take control of their websites, while giving them the agility
to win in the dynamic world of digital marketing. Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world.
Challenge
Despite the company’s unicorn valuation, Pantheon earned very little press coverage since its founding in 2010. The company came to Branded looking to make a splash in announcing a $100 million investment from SoftBank and to develop a strategy that would earn Pantheon consistent press coverage.
Strategy
Our agency developed bespoke thought leadership strategies for each of Pantheon’s C-suite
team members. Targeting the most coveted business and tech publications, the account team
leveraged the breaking news cycle to brand Pantheon’s executive team as experts in the growth of tech companies, website development, cybersecurity and marketing.
Karen Contos, VP OF COMMUNICATIONS
“Branded has been amazing to work with and operates like a true extension of our team. They have a clear passion for our business and are committed to driving results every step of the way. Through our partnership with Branded, we increased our media coverage more than 80% year-over-year, amplifying brand awareness like never before.”
Results
Major tech publications like Axios, TechCrunch and SiliconANGLE covered the SoftBank investment. The account team earned follow-on coverage of the company and its thought leaders in places like Forbes, VentureBeat, Fortune and Yahoo! Finance. All coverage helped elevate Pantheon’s profile as one of the country’s most prominent SaaS companies.
Impact
80%
year-over-year
growth in media
coverage
5
-point growth
in domain
authority
2
billion+ unique
readers reached
7
pieces of
content
monthly
