sportsdigita
Sportsdigita’s DIGIDECK makes it easier than ever to reach, engage and win over your audience with dynamic and immersive presentations. But, it’s more than just a presentation platform. What started as a simple solution for sports teams has evolved into a leading revenue enablement platform that helps organizations across all industries and verticals take their content to the next level.
Challenge
Though the company earned some organic awareness within the sports industry, Sportsdigita wanted to broaden sales efforts of DIGIDECK into other verticals. The company wanted to generate press around topics related to sales enablement and marketing across multiple industries, increase its presence in sports and earn company-centric coverage in mainstream business publications.
Strategy
Boasting a team with extensive experience in brokering partnerships in sports, including stadium naming rights, broadcast licensing and other seven-figure deals, the account team offered the Sportsdigita executive team to comment on multi-million dollar commercial deals across several industries. Additionally, Branded announced each new DIGIDECK user, building a narrative around the company’s growth.
krista boyum, brand manager
“Branded’s modern approach to media relations helped Sportsdigita stand out as a leader in the sales enablement space serving sports and enterprise organizations alike. Unlike other agencies, the Branded team’s ability to continuously assess the news cycle helped cultivate strategies that netted our company exposure in our target markets on a consistent basis.”
Results
For the first time in the company’s history key Sportsdigita announcements were regularly-covered in important industry publications like Sports Business Journal and Sportico. Additionally the team secured coverage in key tech publications in Minneapolis, which is where Sportsdigita is headquartered.
Impact
4
monthly media placements
8
industry verticals covered the company
100%
of sports deals earned coverage
sales team used coverage to convert deals
