30
pieces of covering during the first six months of the campaign
pieces of covering during the first six months of the campaign
million media impressions
company feature per quarter
increase in web traffic
Challenge
After raising its Seed II Round, CipherStash needed exposure in the United States in order to sell to the healthcare and financial institutions that needed such advanced cybersecurity systems. Because the company was largely unknown, even to cybersecurity experts, the company needed an agency that could educate the market on the company’s core concepts: “security culture” and “encryption-in-use.”
The account team’s strategy revolved around two primary tactics: use the breaking news cycle to establish thought leadership for CipherStash executives and promote the company story within highly-read technology and security publications. For example, the team leveraged news of MGM Resorts International’s data breach to secure coverage and credibility for the brand and its executives and further leaned on Branded’s contacts in the space to deliver on impactful company stories.
The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.
Pantheon, a multi-billion dollar company, is a website operations platform that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world.
Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
Copyright © 2024, All Rights Reserved
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
Copyright © 2024, All Rights Reserved
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
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Copyright © 2024, All Rights Reserved
