The AI Game Changer

Fastbreak AI’s mission is to optimize the business of sports, helping sports organizations large and small work smarter and generate more revenue through AI-driven scheduling, operations, and sponsorship solutions. In July 2022, Fastbreak AI was born‌ — to develop the most advanced sports scheduling engine in the world.

The AI Game Changer

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Fastbreak AI’s mission is to optimize the business of sports, helping sports organizations large and small work smarter and generate more revenue through AI-driven scheduling, operations, and sponsorship solutions. In July 2022, Fastbreak AI was born‌ — to develop the most advanced sports scheduling engine in the world.

25+

pieces of coverage for Series A announcement

1

national company feature secured monthly

60+

total placements in first nine months working together

58%

of coverage focused on youth sports initiatives

The Branded Agency has been an exceptional partner for Fastbreak. They understand the sports and tech landscape, they understand our business, and they know how to tell our story with clarity and for maximum impact. Their work has played a real role in elevating Fastbreak’s industry visibility. Our team values their insight and hands-on approach, as well as their strategic guidance when it comes to media relations. They've really become an extension of our internal team and have changed the way we all think about communications.
TOM KUHR
CHIEF OPERATING OFFICER

Challenge

Fastbreak AI, an award-winning company, disrupted sports with its AI-enabled platform. Known among major leagues and college athletics conferences for its scheduling and optimization expertise, Fastbreak creates the backbone of every major sports schedule on the calendar. But the company needed to find an agency with the know-how and relationships in sports to help amplify its brand presence through earned media.

Strategy

Leveraging our strong relationships amongst reporters who cover sports business, the account team shared messaging with this cohort that told a story of Fastbreak’s near-immediate impact at the highest levels of sports. Understanding that Fastbreak has also penetrated the youth sports market with unique products centered around tournament management and brand activation, our agency developed and distributed narratives concerning the company’s penetration of the space.

Featured coverage

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