Bringing Fitness To VR

VirZOOM’s flagship VZfit VR Fitness platform turns any stationary bike into an exciting VR adventure platform in minutes with the addition of sensors and VR exercise applications. VirZOOM’s patented motion controls in the hands of its AAA game development team produce consistently engaging VR experiences combining natural physical exercise and comfortable virtual motion through large worlds.

Bringing Fitness To VR

VirZOOM’s flagship VZfit VR Fitness platform turns any stationary bike into an exciting VR adventure platform in minutes with the addition of sensors and VR exercise applications. VirZOOM’s patented motion controls in the hands of its AAA game development team produce consistently engaging VR experiences combining natural physical exercise and comfortable virtual motion through large worlds.

25

percent of leads attributed to public relations

35+

major metropolitan markets featured company coverage

1

billion media impressions

40+

placements secured in the first six months

At the time we engaged with Branded, virtual reality was still a niche marketplace and we needed an agency that could rise to the challenge. We quickly found out that the Branded team can score press at will -- plain and simple. They not only were able to drive awareness to our target demographic by earning VirZOOM coverage with key reporters in our industry but also broke through to top-tier mainstream reporters at some of the most notable publications nationally.
Eric Janszen
CEO & Co-Founder

Challenge

Much like other companies in the extended reality space, VirZOOM found it difficult to generate mainstream interest for its products.

The company additionally wanted to develop more brand awareness amongst enthusiasts of virtual reality. Broadly, VirZOOM needed media coverage to help drive sales.

Strategy

Branded developed an editorial strategy that positioned VirZOOM and its products as an alternative for those who were motivated to workout, but felt uncomfortable doing so at a health club or gym.

Our team additionally wrote and designed some of the company’s most important case studies.

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