Leaders In Sports Marketing

Opendorse is the leading athlete marketplace and NIL technology company. They serve the full lifecycle of supporting athletes: educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, booking, and more. Opendorse’s industry-leading NIL solutions help athletes and their supporters understand, build, protect, and monetize their brand value.

Leaders In Sports Marketing

Audience Development|Brand Awareness|Brand Building|Credibility|Customers

50

percent increase in month-over-month leads

35+

billion media impressions generated

$3.13

million in funding

316

media placements in 2019

Prior to working with Branded, we saw such minimal results from public relations that our team actually started to believe that we weren't newsmakers. But the Branded team's creative approach to public relations and content marketing helped elevate Opendorse into a national brand, trusted by some of the largest companies in the world.

Sam Weber

Head of Brand Marketing & Communications

Challenge

When Opendorse engaged Branded, it was a nascent company with little brand awareness. They worked with an agency that was unable to earn coverage or identify other marketing channels that could successfully communicate its value proposition.

The company additionally wanted to advance legislation around the monetization of NIL for college athletes, which initiate and acute need for the company’s technology and platform.

Strategy

Relying on our relationships and know-how with the sports and marketing industries, Branded developed an omnichannel strategy that distributed the Opendorse company narrative and sports marketing thought leadership through public relations and brand journalism.

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