Understanding Elite Performance And Movement

Uplift Labs helps people move better. Their AI-powered technology provides analytics to improve performance while minimizing injuries in sports, fitness, and our everyday lives. With a passion for movement and health, Uplift endeavors to put human interaction at the center of coaching and training. Uplift works with organizations across the sports and fitness spaces.

Understanding Elite Performance And Movement

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Uplift Labs helps people move better. Their AI-powered technology provides analytics to improve performance while minimizing injuries in sports, fitness, and our everyday lives. With a passion for movement and health, Uplift endeavors to put human interaction at the center of coaching and training. Uplift works with organizations across the sports and fitness spaces.

1

company feature quarterly

3

cover stories in business publications

100

percent of sports business outlets covered Uplift

4

placements monthly

Branded delivers. Their strategic and holistic approach helps us align on quarterly objectives efficiently. The team is highly responsive and professional, and they serve as a valuable extension of our marketing communication. Working together for the past year, they have consistently achieved excellent coverage for us.
Sukemasa "Masa" Kabayama
Co-Founder & President

Challenge

After raising an oversubscribed seed fundraising round, Uplift recognized it needed a communications strategy to help the company stand out amongst its competitors and generate awareness for its best-in-class movement capture technology.

Uplift wanted coverage in the world’s most recognizable business publications and selected Branded for our proven track record and relationships with these outlets.

Strategy

The account team first promoted the founding team and, particularly, the big tech experience of the company’s CEO. The initial press coverage set the stage for announcing the company’s oversubscribed seed fundraising round and other company-centric coverage. As artificial intelligence became more widely covered, the account team leveraged the company’s expertise in the area to yield additional exposure.

Generating such coverage would not only distinguish Uplift’s industry-leading technology but also substantiate performance analytics as the next evolution in the evaluation of talent in high-level collegiate and professional athletics.

Featured coverage

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