A Nonprofit's Do-Everything Software

Community Brands is the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. With 2,000 employees serving over 100,000 clients in 30 countries, the company helps organizations grow stronger and achieve their missions. The company owns a suite of software solutions across the aforementioned categories.

A Nonprofit's Do-Everything Software

Community Brands is the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. With 2,000 employees serving over 100,000 clients in 30 countries, the company helps organizations grow stronger and achieve their missions. The company owns a suite of software solutions across the aforementioned categories.

10

Coverage in 10 different industries

1

national story quarterly

1700+

New messaging implemented across 1,700+ employees

Branded has been an integral partner for Community Brands, elevating our awareness and credibility on a national level and within the nonprofit and accounting spaces. The team ensures we stand out in these competitive industries as thought leaders and differentiate ourselves by shaping our messaging. Branded's strategy, creativity and execution have impacted everything we do in marketing.
Karen Wright
VP of Marketing | NonProfit Solutions

Challenge

Community Brands came to Branded with a dynamic marketing strategy already activated.

Particularly the company’s growth marketing strategy yielded leads but found that it could increase conversion by establishing a presence in trusted media outlets. They needed an agency with experience supporting these initiatives.

Strategy

Branded built out thought leadership strategies for leaders across multiple Community Brands platforms, each serving to champion a different expertise for the parent company. This strategy included developing evergreen narratives and targeting breaking news stories within the nonprofit and fund accounting spaces.

The account team additionally worked on multiple eight-week messaging exercises, which ultimately produces universal messaging around products and company acquisitions that Community Brands distributed to its 1,700+ employees.

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