An Influencer's Assistant

Audience Development|Customers|Digital Traffic

InPlayer offers push-button software that allows any brand, company, influencer or entertainer to easily monetize, create and share their OTT content. The company offered social media influencers the opportunity to break away from mainstream social media platforms to develop and own their content in its entirety.

60+

keyphrases ranked by Google

10+

industry publications syndicated content

2

pieces published weekly

We needed a very flexible approach and Branded quickly offered services tailored to our needs. Branded has become an extension of our marketing team. The Branded team understands our technology and go-to-market strategy, which has been crucial to building relevant content and effectively sharing InPlayer's industry thought leadership with key media outlets.

Leilea Delezenne

CMO

Challenge

Relatively unknown to the U.S. marketplace, the UK-based startup needed to develop content assets that not only expounded upon the benefits of OTT video monetization but also established company CEO George Meek as a thought leader.

So they turned to our content team, citing our elite journalism experience as the reason for the partnership.

Strategy

Identifying Branded’s brand journalism service as an opportunity to build an editorial strategy around key concepts InPlayer wanted to communicate, our agency’s editorial team took a magazine-like approach to content.

We wanted to make sure the editorial not only ranked well but entertained readers, solidifying InPlayer as the go-to resource among influencers on streaming video strategy.

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