20+
pieces of coverage secured for funding announcement
pieces of coverage secured for funding announcement
reviews secured in top-tier consumer tech publications
billion total readers reached
of review coverage featured backlinks
Challenge
Quebec-based Vosker engaged Branded with two goals: announce $125 million in debt financing and launch the company’s new VKX security camera. In both cases the company sought the goal of not only generating brand awareness in Canada but also the key U.S. market. On the product side, Vosker needed VKX featured in the most influential consumer tech publications to establish trust in the product.
Branded leveraged its relationships with the most prominent tech and business writers, ultimately securing coverage in Bloomberg for the debt financing announcement then additionally secured widespread coverage across a series of key publications. Pre-pitching VKX units under embargo was key to achieving Vosker’s product goals and saw feature content in prominent tech and security publications in addition to reaching key B2B partners.
The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.
Pantheon, a multi-billion dollar company, is a website operations platform that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world.
Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
Copyright © 2024, All Rights Reserved
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
Copyright © 2024, All Rights Reserved
Branded offers integrated communications campaigns to clients in a variety of industries geared toward generating awareness and credibility for these companies.
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Copyright © 2024, All Rights Reserved
