Core Marketing Infrastructure

The Greenfly software platform is mission control for capturing, collecting, organizing and providing access to digital media – at a scale never seen before. With effortless, automated AI-driven content organization, Greenfly eliminates tons of manual classification and ensures digital assets are available immediately to whoever needs them.

Core Marketing Infrastructure

Audience Development|Brand Awareness|Credibility

5

placements monthly

2

national placements monthly

100M+

impressions quarterly

100%

of announcements covered multiple times

Developing a successful communications strategy for a new technology is really hard. At Greenfly we turned to Branded, who had demonstrated a stellar reputation in sports tech, and that made all the difference. Since the beginning of our engagement, Branded has elevated Greenfly's media presence globally, driven thought leadership for our company's executives and generated interest in our company's growth story. They're in-tune with our vision, execute quickly, and are fantastic to work with.

Tom Kuhr

CMO

Challenge

The digital marketing teams of sports entities knew of Greenfly and its capabilities to power the digital efforts of the largest sports leagues globally. But the company lacked fanfare within the broader sports industry, mainstream business and technology audiences.

Greenfly further wanted to be seen as unveiling multi-billion dollar short-form content opportunities for the leagues and brands that use the Greenfly platform.

Strategy

The account team developed a media relations strategy that immediately vaulted co-founders Shawn Green and Daniel Kirschner to the forefront of the conversation around sports rights and content distribution.

Additionally, our agency developed and executed a media strategy around Greenfly’s multi-million dollar acquisition of Miro, which augmented the company’s platform, highlighted its growth and cemented its market leadership.

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