Disrupting The Hedge Fund Space

Legalist is an institutional alternative asset management firm. The firm uses data-driven technology to invest in credit assets at scale, combining proprietary sourcing technology with rigorous underwriting expertise to generate risk-adjusted returns for its clients.

Disrupting The Hedge Fund Space

Legalist is an institutional alternative asset management firm. The firm uses data-driven technology to invest in credit assets at scale, combining proprietary sourcing technology with rigorous underwriting expertise to generate risk-adjusted returns for its clients.

40%

Growth of assets under management over the course of the campaigh

2

Average number of runs in respected global business publications monthly

2+

Press attributed to new limited partners investing into Legalist funds

Challenge

In order to generate additional interest from limited partners in its funds, Legalist required a media strategy that would earn the hedge fund coverage across multiple well-respected business outlets. In a space with several large legacy players, Legalist needed the press to differentiate its investment strategies and bring credibility to its founders. 

Strategy

Branded owns relationships with some of the most notable business publications globally and leaned into those relationships to promote Legalist’s’ founding story. Additionally, the team identified areas of thought leadership that would help highlight the success of the hedge fund’s niche strategies. 

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