When we were initially talking to Branded, I jokingly said “we’re realists, we don’t expect Tier 1 coverage in the first few months.” Their answer was – well, why not? And then within weeks of the engagement kicking off, we were getting that caliber of coverage. We’ve been impressed with how quickly they’ve grasped our industry, our products, the subject matter expertise of our different spokespeople, and our brand voice. Our spokespeople feel well briefed ahead of interviews, and the quality of writing, when the Branded team has drafted responses and articles on our behalf, has been very strong