Driving Local Business

Started in a backyard outside of Toronto as a passion, BATL Axe Throwing pioneered the sport of urban axe throwing in 2006 and quickly grew into a movement built on camaraderie, connection, and unforgettable experiences. BATL, which now has 13 locations across North America, offers axe and knife throwing, archery, food and drink and more, providing consumers a destination where families, friends, and colleagues come to celebrate milestones, relieve stress and create lasting memories.

Driving Local Business

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Started in a backyard outside of Toronto as a passion, BATL Axe Throwing pioneered the sport of urban axe throwing in 2006 and quickly grew into a movement built on camaraderie, connection, and unforgettable experiences. BATL, which now has 13 locations across North America, offers axe and knife throwing, archery, food and drink and more, providing consumers a destination where families, friends, and colleagues come to celebrate milestones, relieve stress and create lasting memories.

15%

increase in local customers on average

100%

of BATL locations featured by influencers and press

4

earned influencer collaborations monthly

702M+

total press impressions

The Branded Agency has been an essential partner in our evolution from a niche axe throwing destination to a full scale food, beverage and entertainment brand. Their team doesn’t just wait for instructions; they are very proactive, constantly bringing fresh, creative campaigns to the table that keep us ahead of the curve. With a steady drumbeat of weekly influencer visits and high-tier press coverage, they’ve created a tangible buzz that translates directly into foot traffic and sales. They don’t just manage our PR, they've driven our growth!
HOUMAN JAVIDNIA
CHIEF OPERATING OFFICER

Challenge

BATL came to The Branded Agency looking to generate local visibility for its newly-renovated locations, all to help gain new customers and increase repeat business. BATL sought to capitalize on the increasing popularity of “sportainment” and needed to make it known to consumers that BATL’s offerings extend beyond axe throwing.

Strategy

The Branded Agency built a campaign around inviting locally-prominent earned lifestyle, food and family influencers into BATL’s 13 locations to post about their experiences and why BATL is a must-visit destination for consumers of all ages. Our team also knew generating awareness in the most widely-read daily newspapers and local blogs would help increase demand for BATL’s special events, promotions and other timely initiatives.

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