Emerging Form of Debt Capital

PvX is a funding platform for consumer apps designed to provide their partners with innovative financing and actionable market intelligence. PvX offers a suite of financial products tailored to the unique needs of growing businesses, with a particular focus on user acquisition funding.

Emerging Form of Debt Capital

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PvX is a funding platform for consumer apps designed to provide their partners with innovative financing and actionable market intelligence. PvX offers a suite of financial products tailored to the unique needs of growing businesses, with a particular focus on user acquisition funding.

15 pieces

coverage on average per deal announcement

100%

deals covered by Fortune Term Sheet

2

platform features in global business outlets

As the global leader in user-acquisition financing, an emerging form of debt capital, our company needed an agency that understands category building and owns relationships with the top business outlets globally. In The Branded Agency, we found a firm that grasps the complexity of our underwriting and the power of the technology that underpins it. The result? Widespread coverage of the client deals and company milestones — all of which impacts our top line.
RIDZKI SYAHPUTERA
CO-FOUNDER & CHIEF REVENUE OFFICER

Challenge

Shortly after its founding, PvX solidified itself as the leader in user-acquisition financing. But because few companies knew of this burgeoning form of financing, no one knew of the company. Singapore-based PvX needed a communications firm with knowledge of complex financial products and relationships at global business publications to amplify their messaging. 

Strategy

In conjunction with the PvX team, the account team developed two primary strategies for showcasing the growth of user-acquisition financing: 1) regularly announcing PvX’s new loans and 2) positioning user-acquisition financing in comparison to more traditional modes of raising capital. The goal was to build that narrative through recurring coverage of the company in both key financial roundups and top-tier business outlets.

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