Gaming Is A Marketing Tool

Splash Sports is the leading skill-based sports gaming platform built for friends to use their knowledge to compete for real money. Splash’s Partner Solutions division focuses on increasing brand awareness, generating leads, and driving revenue for brands looking to tap into over 2M active sports-centric players across the Splash, Inc. portfolio.

Gaming Is A Marketing Tool

Splash Sports is the leading skill-based sports gaming platform built for friends to use their knowledge to compete for real money. Splash’s Partner Solutions division focuses on increasing brand awareness, generating leads, and driving revenue for brands looking to tap into over 2M active sports-centric players across the Splash, Inc. portfolio.

3

Pieces of coverage monthly

750 M

total outlet UVPM

$14.1M

Series A2 funding

“Branded’s modern approach to the sense of urgency a start-up needs with sound strategy was a key driver to differentiating our business from the competition. The same way we try to think about gaming differently in order to drive impact, Branded is doing the same in comms.”
KYLE CHRISTENSEN
CMO & CRO

Challenge

Aiming to win brand sponsorships for its free-to-play contests, Splash Sports needed to earn credibility with groups of decision-makers in marketing organizations across Fortune 500 companies. The idea was to bring leadership and strategy to the burgeoning idea of using engagement in the gaming sector as a marketing tool. 

Strategy

Building a thought leadership campaign around its experienced dually–appointed CMO and CRO, Branded earned thought leadership coverage in key marketing, sports and business publications to amplify the Splash business model. The account team further augmented those efforts with a whitepaper that, in tandem with the company’s press wins, was used to help pitch Fortune 500 CMOs.

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