Global Reach

Founded in 1946 by Sidney Boyden, Boyden is a premier leadership and talent advisory firm with a world-wide reach that enables us to serve client needs anywhere they conduct business. As a Global Boutique, we combine a localised approach with global capabilities, connecting great companies with great leaders through executive search, interim management and leadership consulting solutions.

Global Reach

Brand Awareness|Brand Building

1

brand positioning rollout at annual conference

200M+

impressions in first six months

3

national business placements monthly

10+

offices and practice groups featured in media

As a global firm, it was important that Boyden find a communications agency that offered global reach and a high touch approach. In our first six months alone, The Branded Agency not only spent the time to get to know us intimately, but earned us coverage across multiple continents, helping to tell our firm’s unique story. Unquestionably, our work with The Branded Agency has elevated Boyden’s name recognition and reflected our value to current and future clients as well as the market at large.

CHAD HESTERS

CEO

Challenge

Boyden came to The Branded Agency looking to enhance its brand presence in key market segments, tapping the agency to strategize on its brand positioning. The firm additionally needed an overhaul of its public relations strategy which almost exclusively relied on the use of press releases.

Strategy

The Branded Agency began with an 8-week brand strategy exercise that helped Boyden’s marketing organization and CEO develop a communications plan that best represented the firm’s value prop in the key mid-market segment. Our agency’s newsroom-like approach helped disseminate this message through the biggest publications with the broadest global reach.

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