We were very pleased with Branded's performance launching and gaining press coverage for multiple utility programs on Optiwatt across North America. PR was a primary driver of user acquisition for us during the early portions of a program, and Branded launched TV, radio, and written stories across large and small publications that moved the needle for us, sometimes in dramatic fashion. We also enjoyed national coverage of the Optiwatt brand, and were able to establish ourselves as thought leaders in the energy industry.