Industry Disruption

TickPick is an event ticket marketplace that disrupted the industry with its fees model. The company does not charge any added fees for buyers, setting it apart from competitive firms that charge steep transaction fees. TickPick also leverages its algorithms to look at the price/value ratio for tickets to offer value grading for buyers so they can get the optimal experience for their money.

Industry Disruption

1,473

pieces of coverage (Q2 2024)

7.4B

unique readers reached (Q2 2024)

30%

year-over-year growth in Q2 coverage

After three agencies, I was ready to give up on public relations. Then I met the Branded team. They developed a strategy and week after week execute it with results that net my company substantial ROI.

Brett Goldberg

Co-CEO

Challenge

Though TickPick understood public relations could deliver value to the company, multiple agencies failed to deliver results that made an impact on revenue.

These agency partners were unable to develop a strategy that helped TickPick earn press alongside heavyweights StubHub and Vivid Seats. And, more importantly, develop a communications strategy that generates brand awareness around TickPick’s no-buyer-fees model, the only such platform in the space to offer such consumer-friendly pricing.

Strategy

Branded built an editorial strategy around TickPick’s pricing data that vaulted the company atop headlines in sports sections across the country. Additionally, the company’s executives have been featured in top business publications and are now seen as leaders in the ticketing space.

The idea was that these dual strategies would help evangelize TickPick’s no-hidden-fees model by driving customers to the platform and generating grassroots support for legislation that prevented the fees-gouging models the company’s competitors employ.

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