Leaders in Workplace Communication

Crucial Learning combines social science research with innovative instructional design to deliver insights and spark behavior change for lasting personal, organizational, and social impact. Their award-winning courses, assessments, and bestselling books have helped millions improve how they communicate, work, lead, and interact with others.

Leaders in Workplace Communication

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Crucial Learning combines social science research with innovative instructional design to deliver insights and spark behavior change for lasting personal, organizational, and social impact. Their award-winning courses, assessments, and bestselling books have helped millions improve how they communicate, work, lead, and interact with others.

2

national business pieces monthly

7

run items monthly

10

million+ avg. publication UVPM

Branded has been the only agency to deliver on our media relations expectations. While we've ended engagements with other agencies with little more than dismal results and frustration, we’ve had the opposite experience working with Branded. Their team is creative, proactive, and responsive. They don’t just focus on pitching one story or announcement, rather they consider the breadth of our company story and find opportunities to tell that story in timely and effective ways. The Branded team has generated impressive earned media for us in publications that matter to our customers. When we have a story to tell, we will continue to work with Branded.
BRITTNEY MAXFIELD
SENIOR DIRECTOR OF DEMAND GENERATION

Challenge

A brand known for its courses, resources and books in leadership and workplace communication, Crucial Learning identified public relations as key to its marketing mix, specifically being the driving force in differentiating the company from its competitors. Engagements with other agencies failed to yield a strategy that earned coverage for the company in areas key to its product offerings. 

Strategy

With a breadth of experience in the labor and human resources sector, The Branded Agency account team quickly recognized it could leverage the breaking newscycle to brand Crucial Learning executives as industry and category leaders in the leadership and workplace communications spaces. The team jumped on stories related to Zoom layoffs, workplace culture and other notable breaking and trending news stories.

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