Market To Aquisition

Search.io, which was acquired by Algolia, offers a search and discovery service with powerful AI engines, including NeuralSearch™, the world’s first instant AI search technology, and reinforcement learning for self-optimizing results. Retailers of all sizes use Search.io to build site search and discovery solutions that maximize e-commerce revenue, optimize on-site customer experience, and scale their online presence.

Market To Aquisition

Search.io, which was acquired by Algolia, offers a search and discovery service with powerful AI engines, including NeuralSearch™, the world’s first instant AI search technology, and reinforcement learning for self-optimizing results. Retailers of all sizes use Search.io to build site search and discovery solutions that maximize e-commerce revenue, optimize on-site customer experience, and scale their online presence.

5

million+ unique readers reached monthly

81

avg. domain authority of publications that covered the company

80%

of coverage earned backlink

Branded's thought leadership strategy earned Search.io coverage across the United States and within key global publications that drove credibility of our brand. Prior to working with the Branded team, Search.io was a relative unknown but thereafter was associated with the most widely-read stories across the retail and e-commerce industries. A year of that coverage led to widespread interest by customers and investors, and ultimately impacted larger business objectives.
Jon Silvers
Head of Marketing

Challenge

Founded in Australia, Search.io had little brand awareness in the United States when the company first engaged Branded.

Search.io sought the validation of American business publications in underscoring the value of the company’s one-of-a-kind technology and wanted to generate awareness within the tech, retail and investor communities.

Strategy

Branded developed a thought leadership strategy that sought to develop coverage around multiple executives on the Search.io team.

Our agency inserted Search.io into the most widely covered stories in artificial intelligence, marketing and technology, earning coverage in industry trades and business and technology publications. The thought leadership campaign sought to capture the attention of decision makers at retail brands in the United States.

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