Opendorse
Opendorse is the leading athlete marketplace and NIL technology company. They serve the full
lifecycle of supporting athletes: educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, booking, and more. Opendorse’s
industry-leading NIL solutions help athletes and their supporters understand, build, protect, and monetize their brand value.
Challenge
When Opendorse engaged Branded, it was a nascent company with little to no brand awareness. They worked with an agency that was unable to earn coverage or identify other marketing channels that could successfully build brand equity. The company additionally wanted to advance legislation around the monetization of NIL for college athletes, which would coincide
with a need for their technology.
Strategy
Relying on our relationships and know-how with the sports and marketing industries, Branded
developed an omnichannel strategy that distributed the Opendorse company narrative and
sports marketing thought leadership through public relations and brand journalism. Our team additionally wrote and designed some of the company’s most important case studies.
SAM WEBER, HEAD OF BRAND MARKETING & COMMUNICATIONS
“Prior to working with Branded, we saw such minimal results from public relations that our team
actually started to believe that we weren’t newsmakers. But the Branded team’s creative approach to public relations and content marketing helped elevate Opendorse into a national
brand, trusted by some of the largest companies in the world.”
Results
Through its efforts, Branded cemented Opendorse’s executives as the nation’s leading thought
leaders in sports marketing and name, image and likeness. The broad marketing strategy including public relations, case study creation and brand journalism led to numerous inbound leads for Opendorse. Regular coverage of the company was seen in Adweek, VentureBeat and CBS Sports among others.
Impact
50%
increase in
month-over-month
leads
35+
billion media
impressions
generated
$3.125
million in
funding
316
media
placements
in 2019
