Preventing Disaster

Whisker Labs develops cutting-edge sensor technology to protect families, homes, and communities by predicting and preventing electrical fires, while also monitoring the resiliency and safety of the U.S. electrical grid. The company’s flagship solution, Ting, draws on decades of electromagnetic and atmospheric sensor expertise combined with AI to detect electrical faults in the home and on the grid.

Preventing Disaster

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Whisker Labs develops cutting-edge sensor technology to protect families, homes, and communities by predicting and preventing electrical fires, while also monitoring the resiliency and safety of the U.S. electrical grid. The company’s flagship solution, Ting, draws on decades of electromagnetic and atmospheric sensor expertise combined with AI to detect electrical faults in the home and on the grid.

76%

of product demos turned into review coverage

3

average number of pieces of coverage weekly

50%

of opportunities resulted in repeat coverage

Given the uncertainty around natural disasters and their impact on the electric grid, we needed an agency that could move quickly at a moment’s notice. Partnering with The Branded Agency has amplified Ting’s story, driving earned media that’s helped protect more homes and strengthen recognition of our grid resilience data.
BOB MARSHALL
CO-FOUNDER & CEO

Challenge

Uniquely positioned to provide data and commentary on the impact of disasters like wildfires and hurricanes on electrical grids across the United States, Whisker Labs understood that opportunities to use this information to support a better understanding of the ongoing situation and help prevent it in the future could come at any moment. Accordingly, Whisker Labs sought a  partner which had a very credible reputation for being ready at a moment’s notice to take action.

Strategy

The account team employed a “newsroom-like” approach to showcasing Whisker Labs’ technology across various newscycles. The idea: earn a mix of coverage that included reviews of Ting across consumer technology publications and thought leadership around U.S. grid stability to ensure the company remained a go-to, credible source for national grid conversations on a weekly basis.

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