Brand Awareness | Audience Development

Vsimple developed software to help companies move from scattered systems to one seamless platform, helping to unify processes, increase efficiency, drive revenue and promote healthier margins. Vsimple connects workflows by bringing documents, tasks, approvals, and communication together in one simple, AI-powered platform.

Brand Awareness | Audience Development

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Vsimple developed software to help companies move from scattered systems to one seamless platform, helping to unify processes, increase efficiency, drive revenue and promote healthier margins. Vsimple connects workflows by bringing documents, tasks, approvals, and communication together in one simple, AI-powered platform.

16

pieces of coverages secured during initial three months

50M+

total impressions

100%

of company news covered

When we partnered with The Branded Agency, we had two very different objectives – reach our niche customer demographic of industrial manufacturers and establish ourselves as a high-growth tech company following our Series A. We knew to accomplish these goals it would take a highly customized campaign, which The Branded Agency successfully developed. The team secured consistent opportunities in key trades that spoke to our customer base’s painpoints, while simultaneously connecting our brand to the most well-trafficked storylines in business and tech.
BRONSON CORDLE
VP OF MARKETING

Challenge

Vsimple has two primary goals: increase its customer base of manufacturers and generate awareness within the tech community to fuel future investment rounds. Understanding that there wasn’t a single in-house marketing strategy that could accomplish both tasks, the Vsimple team turned to The Branded Agency, given our proven track record of developing earned media campaigns that filled the sales funnel and helped drive new investor interest. 

Strategy

The account team immediately developed newsworthy narratives concerning Vsimple’s ability to scale operations through its unified platform. This proved appealing to both reporters that cover the manufacturing sector and those writing about tech startups. Our agency also relied on the many relationships we own in both categories, ensuring these storylines were covered by those key reporters and outlets.

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