Real-Time Response

ArmorPoint provides proactive solutions for cyber resilience. Specializing in integrated cybersecurity program management, ArmorPoint delivers deep expertise fused with their innovative technology to continuously assess and mature businesses security posture, transforming cybersecurity from a defensive necessity to a strategic asset driving competitive advantage.

Real-Time Response

|
ArmorPoint provides proactive solutions for cyber resilience. Specializing in integrated cybersecurity program management, ArmorPoint delivers deep expertise fused with their innovative technology to continuously assess and mature businesses security posture, transforming cybersecurity from a defensive necessity to a strategic asset driving competitive advantage.

1

Avg. 1 piece of coverage weekly

100%

of industry publications covered the company

85%

of coverage from proactive outreach

100%

of company news covered

Cybersecurity is an incredibly competitive field and we needed an agency that could help us differentiate ArmorPoint through sustained coverage, even when we didn't have news to share ourselves. The Branded Agency is adept at leveraging the newscycle to our advantage and ensuring ArmorPoint executives' commentary is featured in the most consequential stories in the cybersecurity space.
ASHLEY CAPPS
CMO

Challenge

Earning press in the cybersecurity space can be challenging. The newscycle moves at a fast pace and several companies are competing for the spotlight, eager to comment on stories that frequently earn their companies high visibility. In order to remain competitive amongst a customer base that has options, ArmorPoint needed to be seen in these stories.

Strategy

ArmorPoint selected The Branded Agency, particularly noting our proprietary strategies that earn our clients high-visibility press in breaking news stories. By monitoring the newscycle multiple times daily, our team is able to identify relevant cybersecurity stories, pitch them within minutes and have ArmorPoint executives on the phone with journalists in a timely manner, making them go-to sources on the most important stories in the industry.

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