Scoring Your Power

Caliber is a science-based fitness coaching program that helps you build muscle and lose weight with measurable results every step of the way. The app achieves these goals through a unique combination of data-driven fitness and nutrition programming, one-on-one video coaching, and lifestyle optimizations tailored to you. The average Caliber member achieves at least a 20 percent improvement to their body composition within three months.

Scoring Your Power

Caliber is a science-based fitness coaching program that helps you build muscle and lose weight with measurable results every step of the way. The app achieves these goals through a unique combination of data-driven fitness and nutrition programming, one-on-one video coaching, and lifestyle optimizations tailored to you. The average Caliber member achieves at least a 20 percent improvement to their body composition within three months.

3

national media placements monthly

50

million average monthly readers per publication

I’ve worked with at least 15 different PR firms over the course of my career, including some of the biggest and best known names in the business. Working with Branded has been among my best experiences to date. The Branded team is laser-focused on delivering results, and over the course of our engagement has delivered an abundance of high quality media wins that have helped us grow the Caliber brand. I highly recommend this team.
Jared Cluff
Co-Founder & CEO

Challenge

Though the company enjoyed organic growth unprecedented in the health and fitness category, the Caliber team wanted to double down on that success by activating a press campaign.

The aim was to build brand awareness by earning mass coverage for Caliber in the most widely read fitness, consumer and technology publications.

Strategy

Caliber CEO Jared Cluff formerly served as the CMO of Blue Apron, part of the C-suite team that took the company public.

The Caliber account team leveraged his background to build out a narrative that aimed to secure stories highlighting the company’s growth and thought leaders.

Other related case studies

Exit To Private Equity

The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.

Building Executive Leadership

Pantheon, a multi-billion dollar company, is a website operations platform that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. Pantheon powers over 300,000 sites and is trusted by thousands of marketing and development teams around the world.

Experts In Disaster

Kin is a fully-licensed direct-to-consumer insurance company. Because of the company’s technology, it is better positioned to assess the risk of each individual property and provide affordable rates without sacrificing coverage – even in areas most impacted by climate change. Kin helps customers with everything from everyday claims to game-changing catastrophes.