CONSUMER MEDIA
Made from eucalyptus lyocell, Sheets & Giggles boasted best-in-class products that eliminated night sweats, promoted comfort and were beneficial for light sleepers. Additionally the products were eco-friendly unlike many of Sheets & Giggles competitors whose manufacturing processes were harmful to the environment. Our team used these differentiators to secure coverage with the brand-name consumer publications.
THOUGHT LEADERSHIP
In order to develop stakeholder relationships, raise money and fuel recruiting efforts, it was critical that Sheets & Giggles Founder and CEO Colin McIntosh be recognized as a thought leader not only in the consumer and e-commerce spaces but the larger startup ecosystem as a whole. Our team parlayed Colin McIntosh’s successes into inclusion in some of the biggest business stories of 2020, including how he led Sheets & Giggles through the toughest times of the pandemic.
PRODUCT REVIEWS
Aiming to increase conversion across its paid media channels, Sheets & Giggles needed earned media to help validate the brand. Leveraging our agency’s relationships with the most notable consumer product reviewers, we were able to secure hard-hitting, positive reviews that, when Googled, help Sheets & Giggles improve customer conversion.
FEATURED ON TV
THOUGHT LEADERSHIP
CONSUMER AWARENESS
HOLIDAY GIFT GUIDES
“Working with Branded elevated Sheets & Giggles to the national consciousness. We received press in major media outlets that we would normally have no access to and we were reviewed by writers and other members of the press that shared our story with our audience. Our brand is in a much better place and much more widely known thanks to Branded’s work”
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