ShotTracker
ShotTracker aims to improve the performance of competitive athletes who participate in team
sports at all levels by bringing elite-level analytics to the masses. Their technology includes anchors in the rafters of a basketball facility, player sensors and a ShotTracker-enabled ball, all of which combine to deliver data and analytics to a device in sub-second latency.
Challenge
After failing with several agencies prior to working with Branded, ShotTracker approached our agency on the precipice of a company milestone. ShotTracker was on the verge of signing the
Mountain West Conference – the company’s first conference-wide deal – and needed widespread coverage of the deal to replicate it with other leagues.
Strategy
Recognizing that success hinged upon our agency’s ability to secure coverage for ShotTracker
with the biggest sports and news outlets in the world, we searched through our proprietary
database of sportswriters to identify those most interested in the ShotTracker story. Also, in an attempt to extend the news cycle around the company, we built a thought leadership strategy around ShotTracker Co-Founder & President Davyeon Ross.
DAVYEON ROSS, CO-FOUNDER & PRESIDENT
“As a sports technology solution, it was critical that ShotTracker get covered by the biggest media outlets in sports and business. After sub-par performances from other agency partners,
we turned to Branded because of their sports industry knowhow and relationships. Branded guaranteed they could elevate our media presence. Within a week they had ShotTracker on the front page of ESPN.com. And thereafter coverage from other major sports and business publications. Branded is now my go-to agency.”
Results
The ShotTracker account team landed news related to the company’s deal with the Mountain
West on the front page of ESPN.com and earned coverage for the announcement with more
than a dozen other sports reporters. Thereafter the ShotTracker business story was covered by MarketWatch, part of the Wall Street Journal network of publications, CNBC and others.
Impact
17
media placements
in Month 1
500+
million media
impressions
generated
in Month 1
100%
of sports business
publications covered
the company
3
front page
stories
