ShotTracker

Market Proliferation
Explore
Further

Introduction

ShotTracker, a sensor-based basketball analytics and tracking technology, aimed to introduce its technology to major college basketball in advance of the 2019 season. Despite boasting late NBA Commissioner David Stern and NBA great Magic Johnson as investors, the company needed to earn the trust of blueblood basketball programs and their parent leagues. ShotTracker knew the endorsement of highly-read college basketball writers was critical. Having engaged with agencies that had little experience in sports, ShotTracker’s leadership team turned to us because of our agency’s strong relationships with places like ESPN, Sports Illustrated, NBC Sports and other notable sports-centric outlets. Within a week, our team had ShotTracker featured on the front page of ESPN.com.
Sports Technology
Public Relations
Validate Company to Basketball Programs
Developed Company Story

Scope

BRANDED

COMPANY ANNOUNCEMENTS

In order to create competitiveness amongst collegiate basketball conferences, our team was tasked with earning exposure for ShotTracker’s early adopters. A front-page story on ESPN.com and widespread coverage within the sports tech industry publications put every college basketball coach on notice that ShotTracker is essential technology.

COMPANY FEATURES

ShotTracker isn’t just ushering a new technology into basketball but a statistical revolution. In order to elaborate on ShotTracker’s impact on the game of basketball, our team set out to secure in-depth company stories with the biggest publications in the world. This helped articulate ShotTracker’s value and the ways in which it was changing the game for the better.

THOUGHT LEADERSHIP

Branding ShotTracker’s executives as experts in sports and performance technology and advanced analytics was critical to showcasing the company in one of the startup community’s most competitive spaces. National business placements in publications like MarketWatch simultaneously exposed the company to investors and venture capitalists.

Results

media

NATIONAL SPORTS MEDIA

ESPN

THOUGH LEADERSHIP

MarketWatch

COMPANY STORY

CNBC Make It

NATIONAL BUSINESS MEDIA

CNBC

“As a sports technology solution, it was critical that ShotTracker get covered by the biggest media outlets in sports and business. After sub-par performances from other agency partners, we turned to Branded because of their sports industry knowhow and relationships. Branded guaranteed they could elevate our media presence. Within a week they had ShotTracker on the front page of ESPN.com. And thereafter coverage from other major sports and business publications. Branded is now my go-to agency.”

Davyeon ross, co-founder & President, shottracker

Performance

RESULTS

500 Million+

Media Impressions Generated
in Month 1

100%

Of Sports Business Publications
Covered Company

1

ESPN Front 
Page Story

17

Media Placements 
in Month 1

the branded approach

Learn More About How Your Company Can Benefit

crossmenuchevron-down