COMPANY ANNOUNCEMENTS
In order to create competitiveness amongst collegiate basketball conferences, our team was tasked with earning exposure for ShotTracker’s early adopters. A front-page story on ESPN.com and widespread coverage within the sports tech industry publications put every college basketball coach on notice that ShotTracker is essential technology.
COMPANY FEATURES
ShotTracker isn’t just ushering a new technology into basketball but a statistical revolution. In order to elaborate on ShotTracker’s impact on the game of basketball, our team set out to secure in-depth company stories with the biggest publications in the world. This helped articulate ShotTracker’s value and the ways in which it was changing the game for the better.
THOUGHT LEADERSHIP
Branding ShotTracker’s executives as experts in sports and performance technology and advanced analytics was critical to showcasing the company in one of the startup community’s most competitive spaces. National business placements in publications like MarketWatch simultaneously exposed the company to investors and venture capitalists.
NATIONAL SPORTS MEDIA
THOUGH LEADERSHIP
COMPANY STORY
NATIONAL BUSINESS MEDIA
“As a sports technology solution, it was critical that ShotTracker get covered by the biggest media outlets in sports and business. After sub-par performances from other agency partners, we turned to Branded because of their sports industry knowhow and relationships. Branded guaranteed they could elevate our media presence. Within a week they had ShotTracker on the front page of ESPN.com. And thereafter coverage from other major sports and business publications. Branded is now my go-to agency.”
Media Impressions Generated
in Month 1
Of Sports Business Publications
Covered Company
ESPN Front
Page Story
Media Placements
in Month 1
