The New Strength Training

Founded in 2016, the Proteus system is the world’s leading physical data capture system and the first way to accurately measure strength and power. Proteus is creating a new category of intelligent exercise and rehab equipment with the goal of providing athletes and trainers a more effective way to enhance physical performance.

The New Strength Training

Brand Awareness|Credibility|Customers

$10

million+ in funding

1

sports radio interview weekly

Health and fitness tech is quickly becoming one of the most competitive verticals in the tech ecosystem. With a plethora of fascinating startups constantly pitching leagues, teams and athletes, I understand the value of media coverage in helping Proteus Motion break through. The challenge was finding an agency with the industry contacts and knowhow to help achieve our media objectives. Branded quickly proved it satisfied both criteria, developing a media strategy that secured the kind of national coverage that resonated with the teams, athletes and investors Proteus Motion continues to target.

Sam Miller

Founder & CEO

Challenge

A seed-stage company with a few early adopters in professional baseball, Proteus Motion sought the validation of coverage in key sports business publications to generate awareness for its industry-disrupting technology.

The company sought to leverage press coverage to expand its footprint in baseball and grow in other sports.

Strategy

Branded crafted storylines that underscored the Proteus System as a difference maker in the ways athletes would train in the future.

We shared them with our journalist contacts within baseball, sports business and sports radio, aiming to build coverage that identified the Proteus System as must-have technology for any professional sports organization.

Featured coverage