TickPick

Industry Disruption
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Introduction

TickPick, a secondary ticket marketplace, was looking to disrupt an established market. Featuring a model that charged no buyer fees, the company's leadership felt that its fan-centric approach could easily grab market share -- if people were aware of it. Brand awareness, though, wasn’t the TickPick team’s only marketing initiative. As an e-commerce platform, TickPick was also battling its competitors for real estate on Google’s search platform, not only looking to build domain authority but also searchability around each individual event page. The team recognized public relations could dually advance both marketing initiatives. After a handful of agencies over-promised and under-performed, TickPick turned to Branded which utilized a multi-faceted media relations strategy.
E-Commerce & Sports
Public Relations
Unknown to Consumers
National & Hyperlocal Media Blitz

Scope

BRANDED

HYPERLOCAL STORYLINES

Establishing both brand recognition and SEO-driven traffic in the biggest sports markets was an immediate priority for TickPick. Our team developed geographically-applicable sports storylines, muscling TickPick’s no-buyer-fees model into the industry’s most competitive markets. As a result, TickPick is a viable competitor when shopping for sports, concert or other events tickets across North America.

NATIONAL MEDIA

Showcasing TickPick’s growth to a national audience offered further substantiation for the secondary ticket marketplace and deepened brand engagement amongst TickPick’s existing customer base. National exposure additionally helped cement TickPick’s standing as one of the major vendors of events ticketing in the country.

DATA DISTRIBUTION

Our team examined TickPick’s proprietary data and extrapolated sets of numbers that helped augment existing sports storylines, leaning on our team’s proprietary database of over 10,000 sportswriters. To date, many of the biggest stories in sports feature TickPick data, which has fueled the brand’s national ubiquity.

Results

media

TECH & INVESTOR MEDIA

TechCrunch

NATIONAL SPORTS MEDIA

ESPN

NATIONAL BUSINESS MEDIA

Forbes

FEATURED ON TV

ABC San Francisco

“After three agencies, I was ready to give up on public relations. Then I met the Branded team. They developed a strategy and week after week execute it with results that net my company substantial ROI.”

Brett Goldberg, Co-founder & co-ceo, tickpick

Performance

RESULTS

50+ Billion

Media Impressions
Generated

$40 Million

Institutional
Funding

617

Avg. Annual Media 
Placements Secured

118

Avg. Annual National Media
Placements Secured

the branded approach

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