Sportlight

Sportlight is a leading sports tech company providing patented, military-grade technology to professional sports organizations. Currently working with the majority of the English Premier League producing hyper-accurate, relevant and rich insights, driving data-led decision making. The company’s LiDAR and AI technologies deliver unrivaled insights in the areas of load management, performance monitoring, talent development, technical and tactical analysis for teams.

Challenge

Though Sportlight developed unrivaled technology that was already relied upon by several elite professional soccer clubs, the company needed to identify marketing tactics that could reach its niche audience of managers, coaches and sports scientists at the most celebrated soccer clubs in the world. Understanding that Branded has broad experience in the sports tech space, the company looked to our agency to develop a marketing plan that would achieve these goals.

Strategy

Because Sportlight’s offering applied to a select few and required analytical explanation, the account team and company determined Branded’s brand journalism service was appropriate on a recurring basis. When warranted Sportlight has utilized Branded for public relations when needing to drive industry awareness for specific company announcements.

RAF KEUSTERMANS, CEO

“Sportlight needs to reach a very niche audience of sports scientists, trainers, practitioners, managers and coaches and needed an agency that could develop an editorial strategy specific to this group. Branded’s experience in sports tech helps our company develop content that drives brand engagement.”

Results

Branded developed content that facilitated the acquisition of new users, built brand awareness through the placement of guest posts and showcased growth by earning coverage for announcements. Overall the company’s news and thought leadership has been featured in places like VentureBeat, Sports Business Journal and Sportico.