Community Brands is the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. With 2,000 employees serving over 100,000 clients in 30 countries, the company helps organizations grow stronger and achieve their missions. The company owns a suite of software solutions across the aforementioned categories.
Community Brands came to Branded with a dynamic marketing strategy already activated. Particularly the company’s growth marketing strategy yielded leads but found that it could increase conversion by establishing a presence in trusted media outlets. They needed an agency with experience supporting these initiatives.
Branded built out thought leadership strategies for leaders across multiple Community Brands platforms, each serving to champion a different expertise for the parent company. This strategy included developing evergreen narratives and targeting breaking news stories within the nonprofit and fund accounting spaces.
karen wright, vp of marketing | nonprofit solutions
“Branded has been an integral partner for Community Brands, elevating our awareness and credibility on a national level and within the nonprofit and accounting spaces. The team ensures we stand out in these competitive industries as thought leaders and differentiate ourselves by shaping our messaging. Branded’s strategy, creativity and execution have impacted everything we do in marketing.”
The account team branded Community Brands leadership as the go-to resource on the biggest stories related to nonprofit and fund accounting. Company leadership has been featured in stories related to donations from the Bill & Melinda Gates Foundation and Mackenzie Bezos in places like the Associated Press and Bloomberg.
industry verticals in which coverage was earned
new messaging implemented across entire brand