community brands
Community Brands is the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. With 2,000 employees serving over 100,000 clients in 30 countries, the company helps organizations grow stronger and achieve their missions. The company owns a suite of software solutions across the aforementioned categories.
Challenge
Community Brands came to Branded with a dynamic marketing strategy already activated. Particularly the company’s growth marketing strategy yielded leads but found that it could increase conversion by establishing a presence in trusted media outlets. They needed an agency with experience supporting these initiatives.
Strategy
Branded built out thought leadership strategies for leaders across multiple Community Brands platforms, each serving to champion a different expertise for the parent company. This strategy included developing evergreen narratives and targeting breaking news stories within the nonprofit and fund accounting spaces.
karen wright, vp of marketing | nonprofit solutions
“Branded has been an integral partner for Community Brands, elevating our awareness and credibility on a national level and within the nonprofit and accounting spaces. The team ensures we stand out in these competitive industries as thought leaders and differentiate ourselves by shaping our messaging. Branded’s strategy, creativity and execution have impacted everything we do in marketing.”
Results
The account team branded Community Brands leadership as the go-to resource on the biggest stories related to nonprofit and fund accounting. Company leadership has been featured in stories related to donations from the Bill & Melinda Gates Foundation and Mackenzie Bezos in places like the Associated Press and Bloomberg.
Impact
coverage in
every
major
nonprofit
and
accounting trade
10+
industry verticals in which coverage was earned
1
national
media
placement
quarterly
new messaging implemented across entire brand
