Mirrorscape
Mirrorscape is a cutting-edge extended reality game development company founded by entertainment and technology veterans from Apple, SONY, Disney, and Marvel Studios. A leader in immersive gaming and virtual TTRPG, Mirrorscape pairs the best of emerging technology with next-generation entertainment.
Challenge
The company sought Branded’s expertise in the gaming, media and consumer technology spaces as Mirrorscape was eying the launch of its eponymous platform, the first launch in the young games development company’s history. Mirrorscape is an augmented reality platform built to support tabletop games like “Dungeons & Dragons.” But the company was completely unknown in the gaming space, making executing communications around the launch particularly challenging.
Strategy
Understanding that a successful launch required first building brand equity for Mirrorscape, the team executed on a multi-pronged approach leading up to the launch announcement. The team executed a thought leadership strategy that leveraged the backgrounds of the founding team, used partnerships to generate news and landed preview coverage before developing a multi-channel launch strategy across the games, extended reality, media and tech verticals.
Don Bland, Co-Founder & COO
“When we partnered with Branded, I told the team they needed to make Mirrorscape big. That’s what they went out and achieved. It’s hard to believe how Branded has been able to deliver so much outstanding press coverage for a small gaming startup that hadn’t even launched its first game. As a founder, you want to look for a team that does the research to understand your product, the audience, and how to engage them in a way that produces measurable results. Branded is our benchmark for working with creative teams to explore new marketing strategies as well.”
Results
Leading up to the launch, the account team earned coverage for Mirrorscape in the Wall Street Journal, GamesRadar, Fast Company, Forbes and PC Gamer. The team also earned coverage for the company in every gaming publication, an important vertical that captures the company’s core audience. The launch of Mirrorscape’s open beta was covered by over 20 different publications including TechCrunch and VentureBeat.
Impact
5
billion
media
impressions
20
pieces of
coverage for
launch
100%
gaming
publications
covered
the launch
100%
months with
multiple placements
