NFHS Network
The NFHS Network is the leader in streaming live and on-demand high school sports. The network covers 27 different sports and other activities. Partnered with the National Federation of State High School Associations, 46 high school state athletic/activities associations, and PlayOn! Sports, the NFHS Network is a joint venture created to provide fans the ability to stream high school sports on any device.
Challenge
Though its massive content library stimulated organic growth for the NFHS Network, the company sought to build brand and generate more awareness amongst audience members in local markets. NFHS Network parent company PlayOn! Sports also aimed to generate interest within the investor community as it readied to go to market seeking strategic investment.
Strategy
Branded engaged in a public relations strategy that grew the NFHS Network’s audience by earning coverage for new high school partnerships in local markets. Simultaneously the account team drove interest amongst potential investors. with a national media blitz that helped brand the NFHS Network as one of the nation’s leaders in streaming sports. Our C-suite content service helped develop PlayOn! Sports CEO David Rudolph as a thought leader, connecting him with investors through LinkedIn.
ERIC GUTIERREZ, CHIEF MARKETING OFFICER
“We partnered with the Branded team to build brand equity in market and showcase the scale of the NFHS Network platform. They employed a multi-dimensional approach that generated coverage for our
brand across national consumer, industry and local publications while simultaneously leveraging its
editorial department to build thought leadership for us.”
Results
NFHS Network earned coverage in local markets across the country due to our agency’s
multi-dimensional public relations strategy. The company was featured in key investor publications like Axios and Sports Business Journal. Our work multiplied engagement on David Rudolph’s LinkedIn channel, setting the stage for game-changing private equity investment.
Impact
Strategic investment
from KKR, a leading
global private
equity firm
30+
local markets
for coverage
40
million+ unique
readers reached
3x
growth in
LinkedIn
audience
