Stadium Live

Stadium Live was founded in 2020 to revolutionize the sports industry by building the digital playground for millions of next-gen sports fans to play, hang out, and express themselves. Its platform is available worldwide on IOS and Android and serves as a one-stop shop for sports fans looking to express themselves in a unique way, meet communities of like-minded fans, and compete for prizes.

Challenge

Coming off of the company’s Series A fundraising round, Stadium Live wanted to make sure it stayed relevant and topical. It needed an agency with knowhow across multiple industries including sports, media, marketing and consumer tech. Specifically, Stadium Live wanted to reach its key Gen Z audience.

Strategy

With reporter relationships across Stadium Live’s desired verticals, the account team engaged in a thought leadership strategy that leveraged the breaking news cycle to offer the company’s c-suite for commentary on stories related to their expertise. In parallel, the team pursued executive profiles for founder and CEO Kevin Kim, whose unique story was used to promote the company.

MAT BILODEAU, MARKETING LEAD

“After raising our Series A, we needed to keep the momentum high and further establish our brand as the leading platform for Gen-Z sports & culture fans. Branded’s dynamic media relations approach resulted in an impactful mix of press coverage, bringing significant attention to the company — including a feature story that ran on CNBC’s home page that netted us partnership opportunities and downloads.”

Results

Branded secured a wide array of coverage. That included company-centric features in outlets like CNBC, Business Insider and Sports Business Journal. Stadium Live’s executives were featured as experts in places like Sportico and The Drum, helping to drive additional downloads and users for the company’s fast-growing app.