TickPick
TickPick is a secondary event ticket marketplace that disrupted the industry with its fees model. The company does not charge any added fees for buyers, setting it apart from competitive firms that charge steep transaction fees. TickPick also leverages its algorithms to look at the
price/value ratio for tickets to offer value grading for buyers so they can get the optimal experience for their money.
Challenge
Though TickPick understood public relations could deliver value to the company, multiple
agencies failed to deliver results that made an impact on revenue. These agency partners were unable to develop a strategy that helped TickPick earn press alongside heavyweights StubHub and Vivid Seats.
Strategy
Branded built an editorial strategy around TickPick’s pricing data that vaulted the company atop headlines in sports sections across the country. Additionally, the company’s executives have been featured in top business publications and are now seen as leaders in the ticketing space.
BRETT GOLDBERG, Co-Founder & Co-CEO
“After three agencies, I was ready to give up on public relations. Then I met the Branded team. They developed a strategy and week after week execute it with results that net my company substantial ROI.”
Results
TickPick’s media coverage to date now far outweighs competitors like StubHub and Vivid Seats across print, digital, broadcast and social media. The company has been featured prominently in
nearly every major market in the United States and national business publications, attributed in part to year-over-year increases in revenue.
Impact
130
avg.
national
media
placements
annually
700
avg. annual
media placements
secured
75+
billion media
impressions
$40
million in
growth
funding
